Shopping in Japan:

Shopping in Japan - Shibuya 109 in the heart of Tokyo is the fashion mecca of Japanese school girls

Every few days I get mails, tweets and shoutouts from people on the other side street who plan to travel to Tokyo once in their life but haven’t any idea…
Shopping in Japan

Shibuya 109 in the heart of Tokyo is the fashion mecca of Japanese school girls

Every few days I get mails, tweets and shoutouts from people on the other side street who plan to travel to Tokyo once in their life but haven’t any idea how to find their way around the brightly flashing hell. Where should I go, what should I see, what the fuck is a Shimokitazawa? That’s why I thought that I’d like to introduce you to a great place in the Japanese capital where Japanese school girls go extra soft.

When you think of Tokyo, you automatically think of the huge, well-known intersection, where thousands of people make their way to work, to the train or to shopping from all sides at the same time. Just a few steps away is the legendary Shibuya 109 shopping center, in which one colorful clothing store hugs the other and fashion-conscious schoolgirls look for treasures they can wear when they throw their uniforms into the other side of their room.

There you can find plush toys that you can hang on your backpack, colorful T-shirts with even more colorful illustrations on them, shoes that are taller than your little brother, Hello Kitty in all variations, make-up in neon tones, magazines in which you can find the latest Harajuku Finding trends and hats that are reminiscent of a mixture of French haute couture and Japanese pop culture.

At Shibuya 109 cosplay dreams meet the ganguro lifestyle. It’s the cultural melting pot of international fashion art – or whatever Japanese designers think it is. Crazy is normal here, the more colorful the better – and yet the clothes look surprisingly suitable, especially in this constantly pulsating city. And if you don’t belong to the female gender and still like to go shopping, you can lose yourself a few meters further in the 109MEN’S. And your life savings too …

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