There can never be enough Cara Delevigne in your life. Puma just launched their new women’s campaign, called DO YOU, which aims to inspire confidence in women everywhere. As part of this campaign, Puma announces they will be working with international model, actress, and activist Cara Delevigne. Like I said, there can never be enough Cara Delevigne in your life.
“To ‘Do You’ is to take ownership of yourself and finding the power within that ownership — it’s a very powerful statement,” says Cara. “It’s about accepting who you are, no matter your faults. ’Do You’ is about finding your truth and sticking to it. I think it’s so special because it means something different for everyone. It specifically encourages people to be themselves.”
Cara surely embodies Puma‘s vision of a young, strong, and fit woman. She is fearless, always finding new ways to express herself and use her body as a catalyst for conversation. Her unapologetic attitude and inspiring defiance of the status quo will set the tone for this campaign. Okay, now I wanna make sweet, sweet love to Cara. Or just fight with her against the world. Or both.
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