Denim’s still cool, and Levi’s proves it. They just launched their new 505C jeans in New York, accompanied by famous folks like rock legend Debbie Harry, Matt Katz-Bohen, DJ Zoë Kravitz, and Lolawolf’s Jimmy Giannopoulos – and quite a few beautiful people. The whole ceremony took place at Bowery Ballroom, a quite popular music venue in the Bowery section of Manhattan.
The 505 itself was born in 1967, coinciding with the Summer of Love and the cultural explosion in California. The jeans hit their peak popularity with the ’70s punk scene, worn by the likes of Debbie Harry and the Ramones. The 505 became synonymous with the trailblazers and musicians who came to define the decade, and still create waves now.
It is this rich, countercultural heritage that Levi’s is rolling out the 505C, the ‘C’ stands for customized, for Fall 2016 — on the cusp of the 50th anniversary of the original. The rollout comes at a time when people are craving authenticity and “vintage revival” is highly embraced. “Blue denim has always been truly American and I can remember when the kids in the eastern block, before the wall came down, were always asking for our jeans. Levi’s made a lot of dreams come true…”, says Debbie Harry. True.
Click here to read more top news about fashion and click here to submit your own photos, tracks and articles. Or just follow us on Facebook, Twitter, Instagram, Tumblr and Pinterest to stay updated all the time.