In i-D’s latest video series, tattoo artist and activist Grace Neutral explores how younger generations are challenging traditional views around beauty and body image across the world. She went to South Korea to explore the country’s illegal tattooing scene and billion dollar beauty industry which is heavily influenced by K-pop and drama shows on television.
Although it’s socially acceptable for teenagers to have cosmetic surgery within its six billion dollar domestic beauty industry, it is illegal to be a tattoo artist. From underground tattoo studios to specialist club nights, Grace meets the young South Koreans embracing alternative ideas of beauty and discovers the impact it has on their lives.
27-year-old Grace Neutral, who has purple eyes, pointed elf ears and no belly button, provides an uncommon and interesting look into a modern but also very traditional and maybe even complicated country where beauty is everything and being different is socially not yet accepted. You can watch all episodes of her show “Beyond Beauty” right on i-D Magazine’s official YouTube channel.
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