PurseBlog editor Amanda Mull (yes, purse blogs are a thing, apparently) can’t stop laughing. Why you may ask. Because high-end fashion label Saint Laurent just released one of its cheapest bags yet called “The Blogger Bag” which is just big enough for an iPhone 5s and some rice cakes. It was designed by Hedi Slimane before he leaves YSL for good.
“Handbag names are usually pretty boring,” Amanda tells us. “Designers routinely choose supermodels’ first names, names of famous Manhattan streets, nonsense words meant to sound expensive or exotic and are distinctive enough return helpful Google results for online shoppers. That’s why I nearly shot Diet Coke out my nose earlier today when I came across the Saint Laurent Blogger Bag: Hedi Slimane had one more sassy arrow left in his quiver on the way out the door at YSL.”
Fashion bloggers became the new frightening power a couple of years ago and labels hastily began to put them in the front rows at important fashion weeks around the globe. Today most of the new generations of fashion bloggers aren’t just more than sunglassed snobs with a million bought Instagram followers. You can get the (quite stylish) “Blogger Bag” right here. For lousy $995.
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