What’s Ivyrevel, you may ask. It’s a freshly relaunched fashion label from Stockholm which recently got a huge investment by H&M. Originally founded by Swedish beauty queen Kenza Zouiten Ivyrevel is now made by four people, Kenza’s boyfriend Aleksandar Subosic, his brother Dejan Subosic, their friend Gustav Springfeldt, and, yes, also Kenza.
“I’ve always believed in us and what we’re doing”, Kenza tells us. “But to get the support by one of the largest fashion companies in the world is like getting a confirmation that what we’ve been working so hard on day and night the last couple of years is actually really awesome and I’m so happy to do this together with support from the H&M Group.”
Kenza, who won numerous awards for her work over the recent years, promotes her label on her very own fashion blog and shows that Ivyrevel can be combined with almost everything, for example with a swimsuit from Asos and Nike Flyknit shoes. “Be brave, work hard and believe in yourself”, Kenza says about following her dream. “Then nothing can stop you!”
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