Time for Change - ARMEDANGELS Wants To End Fast Fashion And Revolutionize The Textile Industry

Yesterday marks the three-year anniversary of one of the worst industrial accidents in the international apparel industry. On April 24, 2013, the eight-story Rana Plaza building, outside of Bangladesh’s capital…

ARMEDANGELS Wants To End Fast Fashion And Revolutionize The Textile Industry

Yesterday marks the three-year anniversary of one of the worst industrial accidents in the international apparel industry. On April 24, 2013, the eight-story Rana Plaza building, outside of Bangladesh’s capital Dhaka, collapsed during work hours. More than 1,100 people, most of them employees of several apparel factories housed in the building, were killed. About 2,500 others were pulled from the wreckage. The scenes following the disaster brought new attention to Bangladesh’s garment industry, which supplies clothing for many western retailers, as well as its long record of deadly accidents coupled with low wages and unsafe working conditions.

To raise awareness for the true cost of fashion and the inhumane conditions in textile factories, Fashion Revolution Day was initiated and takes place every year on April 24th. To support this cause and join the Fashion Revolution movement German label ARMEDANGELS created a video. They want to change conventions and show the big players that it can be done better.

“We made this video to show that it’s never too late for change. Good things can still happen. You just have to start somewhere“, says Martin Hoefeler, CEO of ARMEDANGELS. “When we founded the company in 2007, our main goal was to sell t-shirts and donate money to different charity projects. We realized then how the fashion industry works nowadays and decided to change the game to really make a difference. Time for change, let’s put an end to Fast Fashion!”

Today, ARMEDANGELS, created by two young and ambitious guys in Cologne, is one of the leading fair fashion companies in Germany. They want timeless design instead of Fast Fashion, sustainable materials instead of chemical madness, fair production instead of wage slavery. And it’s time for other labels and retailers to set the same goals, for a better future for every single one of us.

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