You either love or hate VICE Magazine, there’s no space in between. With their bold journalism, their huge photos and their love for everything that’s young, forbidden and different, the former Voice of Montreal, which started in 1994, became a colourful part of our generation. And our life. Now the internationally successful magazine revealed its first-ever redesign.
“It’s a scary thing to be responsible for the redesign of a magazine, especially one that’s more than 20 years old,” editor-in-chief Ellis Jones tells us. “You have to get comfortable with the fact that you’re bound to inadvertently piss off a few fans. But I’ve worked on the magazine since 2008, and after being editor-in-chief for about a year now, it seemed the right time for me and my team to take a break and rethink the format and editorial direction. Our magazine tends to be more news-heavy, which I love, but we wanted to strike a better balance when it comes to including cultural coverage.”
The print market is slowly dying, but VICE wants to support its magazine, which started it all, as long as possible. So, what’s new? More recurring pieces, more travel stories, more behind-the-scenes articles. And, of course, more beloved longform investigative features and photo portfolios. “We gave these an updated look and feel, so the stories can speak for themselves,” says Ellis.
VICE Magazine has always been a huge inspirational source for me and my work. Especially the photographers they introduced me to, like Richard Kern, Sandy Kim or Ryan McGinley. And the way they wrote about topics, regardless of whether they were important to humanity or just crazy as hell. I’m glad VICE Magazine is still alive. And I hope it stays that way. Bolder and more beautiful than ever.
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