The Internet is a place full of wonders, opportunities and life changing options. You can be a famous blogger, a celebrated YouTube star or a beautiful Instagram model. The only problem is: To become successful, you quickly have to dedicate yourself to a certain image. It doesn’t matter who you are, but who you seem to be. Its all about followers, money and fame nowadays. Right? Wrong!
Essena O’Neill had it all. Over a million people followed her on the biggest social media websites. She got model contracts, a sexy boyfriend and tons of fans who loved and adored her. The problem was: The more famous she became, the more depressed she was. Because Essena realized one thing: This success was not about her, but about her fake, branded, photoshopped image.
“I didn’t live in the real world, I lived through screens”, Essena tells us. “I created a celebrity construct of myself, believing it would bring me happiness. That couldn’t be further away from the truth. It’s simple, it’s because we are stuck living in distractions. An addiction to screen life. I guess I convinced myself that a number on a screen dictated my value. It limited my potential here on Earth. It consumed me and killed all creativity.” The only way to find happiness again? To stop using social media – with all its consequences.
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