ASICS got us to London to celebrate both the European launch of the new Tiger sneaker and the 25th anniversary of the legendary Gel-Lyte III. The colorful party, full of crazy Japanese pop culture thingies, took place at a very, very, very secret location, somewhere in the depths of the British capital, hidden from the eyes of the rest of the world…
They gave us delicious Asian food, tons of green tea and my favorite beer on this whole planet, Asahi Superdry, and the opportunity to be the star of a gigantic video game, where you could jump around in a virtual world, to break the evening high score. And of course there were many sneakers. Some of them even glowed in the dark – a wonder of modern technology.
We partied with Leni of Germany’s fashion blog For The Story, Christiane of women’s magazine InTouch and the sneaker fanatics of turnschuh.tv and later went to the bar, to treat ourselves with yummy cocktails, and the steam room, to create a quite unusual video, in our beautiful hotel, the Andaz Liverpool Street. ASICS got us to London – and we sure had a great time!
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