If you remember playing games like “Shenmue”, “Skies of Arcadia” or “Phantasy Star Online”, then you were lucky enough to own one of the most revolutionary, but not necessary successful videogame consoles of our generation: The Sega Dreamcast, released in 1998. Home of stars like Sonic, Seaman and Super Magnetic Neo.
To fulfill the needs of famishing retro fans and cool Japanese teenagers, struggling entertainment company Sega has established a new fashion brand called “Sega Kawaii“. Just now they sell a stylish Dreamcast backpack for around $150 and some t-shirts. You can pick them up at a store called galaxxxy in Hi-Fi in Tokyo from April 24th.
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